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︎Year 4

Joseph Marchbank

click images to fit screen︎︎︎


On the Ikeaization of India

Gurgaon, India


This project seeks to critically challenge IKEA’s assertion that it can provide a dream home “for the many people“ in their rapidly expanding Indian market. Using India’s ‘Millennium City’ Gurgaon as a case study, and where the fourth IKEA store in the country will be built, this project centres on the confluence of disparate global domestic norms in order to suggest alternative ways of constructing homes across the city’s highly fragmented landscape of rural villages and gated luxury condominiums.
Contact:


Joseph Marchbank

︎Year 4
jm935@cam.ac.uk